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SIMRAD

SIMRAD

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SIMRAD

"The Peak of Engineering, the Future of Seafaring"

For Simrad, seafaring is not just an industry; it is a passion and a way of life that pushes boundaries through innovation. Aiming to deepen the bond between people and the sea through the power of technology, the brand raises seafarers' confidence and safety to a new level with every system it develops. This passion, combining the courage to set out into the unknown with precision engineering, allows skippers to stay fully in command of the sea and their boats, even in the toughest storms and the darkest nights.

Founded by Norwegian inventor Willy Simonsen, Simrad (SIMonsen RADio) became one of the industry's pioneers by bringing its marine communication and military sonar expertise to civilian seafaring. With the unrivalled control, intuitive navigation and effortless cruising comfort it offers to enthusiasts and professionals alike, Simrad is an indispensable force that has modernized maritime culture, extended the limits of time at sea and turned every voyage into a safe discovery.

  • Maritime Heritage and Prestige:
    From leisure boats to mega yachts and professional commercial vessels, Simrad stands for full authority at the helm, absolute control and unconditional confidence at sea.

  • Historic Innovations and Firsts:
    Simrad introduced civilian sonar for commercial fishing in the 1950s and broke new ground with the Silde ASDIC in 1959 – one of the first architects of modern marine electronics in fishing, defence and commercial shipping.

  • Top-Level Reliability and Military Standards:
    Founded on post-WWII military communication experience, the brand represents industrial durability standards that keep working without interruption in the heaviest sea conditions and storms.

  • Revolutionary Radar Technology:
    Pioneer of the world-famous Broadband Radar™ and solid-state HALO® Radar technologies, which – unlike traditional magnetron radars – offer zero radiation hazard, instant start-up and crystal-clear target detection at close range.

  • World-Renowned Autopilot Precision:
    Developed through the merger with Robertson, the legendary Simrad Robertson autopilot systems have become the industry's gold standard, with smart course algorithms that compensate for current, waves and wind in real time.

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