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Power Systems
Digital Systems (C-Zone)
Performance Systems
"Innovation Dedicated to Fishing"
Lowrance is an iconic brand that carries the spirit of those who live fishing as a passion rather than a hobby – created "by anglers, for anglers". Designed to make every moment on the water more productive and exciting, its rugged, easy-to-use and highly accurate devices put anglers in the right place at the right time, taking the fishing experience at sea and on fresh water to a whole new level.
Lowrance entered the industry in 1957 with the invention of the first portable fish finder and has become indispensable to amateur and professional anglers alike with groundbreaking innovations such as High-Definition System (HDS) displays, revolutionary StructureScan® 3D imaging and live sonar (ActiveTarget®). Since 1957 it has continued to develop advanced technology for recreational anglers all over the world.
Historic Inventions and Industry Leadership:
Starting with the legendary "Little Green Box", the first portable consumer fish finder, Lowrance was the first to bring digital sonar and built-in GPS to the fishing world.
Advanced Sonar Innovations:
Home to every major breakthrough in the industry: StructureScan® HD, which scans the underwater world with photo-like clarity; ActiveTarget® Live Sonar, which shows fish movement and their reaction to the bait in real time; and FishReveal™, which uses CHIRP technology to separate fish targets from structure.
Clear Visibility and Hardware:
High-resolution SolarMAX™ HD displays deliver crystal-clear images at wide viewing angles even in direct sunlight, while high-frequency transducers scan bottom structure, weed lines and wrecks in full detail.
Complete Ecosystem and Integration:
With the brushless, silent RECON® trolling motor and NMEA 2000® networking, all fishing systems on the boat can be managed from a single display.
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